|
Dark Roasted Coffee
There's coffee, and the people who drink it. There's dark roasted coffee, and the people who love it. Then there's Hair Raiser dark roasted coffee, and the people who would kill for it. Be warned. People who drink an average cup of joe tend to be, well, average Joes. Next to plain old water, coffee is the most frequently consumed beverage in the world, with nearly seven million tons produced annually. A lot of this is pretty nasty stuff, slurped semi-consciously. About 35 percent of coffee drinkers, though, have more refined tastes. These are the aficionados of dark roasted coffee. The longer coffee beans are roasted, the darker they get. Darkness has nothing to do with strength; you can make a weak cup of dark roasted coffee, but we truly hope you won't. Darkness is a result of the chemical changes in the bean during the extra roasting, and the rich, smoky taste it imparts. Hair Raiser coffee is dark roasted coffee brought to the point of the sublime. We start with the very best Arabica beans, then roast them darker than anybody else. We can do this because we've figured out how to get it really, really dark without burning it. (And let's face it--most other dark roast coffees have that bitter, burnt flavor.) If you're done with average coffee and haven't yet tried Hair Raiser, what are you waiting for? Call (866) 9RAISER or (866) 972-4737, e-mail us at info@hairraiser.com, or just click here.
|
